It’s Not About The Money

Money is simply an indicator/tool. Let’s look at a business scenario. Is the business operating effectively and efficiently with well-trained, happy staff” Are the clients loyal, and is productivity strong for a reliable product/service? If so, the money will flow.

If the flow changes, don’t put the focus on the loss of flow. Determine instead what element has changed and therefore needs attention to get the flow of money back to where it could be. Cash flow could indicate a change in market demand, in staff attitudes or in product quality.

If too much time is spent focusing on the money change and not focusing on the root issue, the flow will continue to decrease, and the problem will only get worse.